Redesigning Verily's digital experience was contingent on a complete redesign of its product portfolio and positioning. I worked on Project Atlas, an internal codename used to describe all the work to pivot Verily's business and create a new strategic operating model.
The first step in the website project was to research how people understand Verily's products and services. I designed a detailed taxonomy and information architecture study to assess user comprehension and groupings of Verily terms.
The information architecture research informed the new website's site structure and navigation, and provided additional inputs into Project Atlas.
The past iteration of verily.com wasn't working. It was tough to navigate, impossible to find information about Verily's products, and visually incongruous. Solving this would require a new site structure and navigation menu that would grow with the company.
I designed two UX research studies to lay the foundation. The first was a taxonomy and information architecture to assess baseline understanding of Verily's position, and the second was a navigation concept study in which I interviewed Verily's core buyer and user audiences.
What resulted was a streamlined navigation menu with user-facing terms. We used this as the starting point to develop new product names and categories.
A key gap in the old verily.com experience was its lack of product information. I made a deliberate decision to bring large imagery and animation into the new verily.com experience to better showcase our products.
This new focus on products required a tight relationship with Product, UX, Product Marketing, and various health researchers across Verily. We collaborated in design co-creation workshops to create product detail pages and new product content strategies.
Telling Verily's story in 2023 means including all of its research and development projects in addition to its commercial offerings. To achieve a complete narrative, the team partnered with a photography agency to capture Verily lab work and bring it to life with full-width web components.
Teams across Verily were used to creating their own project names, logos, and websites. To deliver the "One Verily" promise and unify the sprawling project portfolio, we had to deliver a design system and component library that teams could use.
The result was a React Storybook design system with atomic components and documentation. The design system was rolled out to product design and engineering teams to be infused into all of Verily's projects.
Despite it technically qualifying as a rebrand project, this project was more akin to designing a brand from scratch. The initial Verily brand design was created in a matter of days when Alphabet announced its restructuring in 2017.
The new brand is thoughtful, refined, and delivers a look that works for both Verily's enterprise customers and end users.